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Business Growth
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Growing a business and achieving year on year growth is a challenge many company Directors thrive on at the start of a new year.
How do you make the dream a reality?
Devising a marketing strategy that aligns with your business plan is crucial for your growth, so choosing the right marketing partner to help you achieve this is key. To give your plans for 2008 a kick start, visit
www.aspectdesign.co.uk/marketingreview
Working with clients to achieve these goals differentiates ASPECT, our team of marketing professionals work together so you receive the right mix of services.
In this spring review we showcase a number of projects that re-position companies for growth or launch services, with some impressive results.
If you would like to discuss how we can integrate a marketing plan to support your business goals call us on
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01423 501161
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Building a team "3C's"
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We've picked up this advice from Bill Hybels, who writes on leadership. ‘When building a team apply the 3C’s rule -
Character – Does the person embrace your values?
Competence – Can they do the job?
Capacity – Do they have the
commitment & energy to deliver?
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New years resolutions
two thoughts on the new year you might like to try? Quit something that’s not your dream for something that is. Alternatively, start your new years resolution in May, the weather is better then!
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Five Software
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Exciting times for ASPECT as we launch our own Five software. This dynamic package, developed in-house at ASPECT, offers a window on your workflow, enabling you to track every project, never miss an important call and allocate accurate profit figures for each job. A couple of our clients have been so keen to try Five, they are currently using demo versions but for those of you who have had to wait, Five goes live early in 2008. We are able to offer ‘mates rates’ to existing customers so why not cash in on another of the benefits of being an ASPECT client.
Call Jonathan or Tom for further details on
01423 501161
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140% Of Target in 9 Months |
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People Who Stand Out
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Big Business
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Derrick & Kelly might mean nothing to you but if you’re in the oil & gas industry, they will be familiar terms. Commissioned by the Hillfoot Group to market their services to the oil & gas industry, ASPECT created an innovative mailer around the characters of Derrick & Kelly. Alongside the oil gush logo, Hillfoot has hit 140% of target in 9 months using this quirky promotion. Visit Derrick & Kelly at
www.hillfootoilandgas.com/derrickandkelly
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Executive research and market intelligence agency ATM wanted a new brand image and website that would appeal to their international client base. The character based I.D. focuses on the ‘people who stand out’ nature of their business and has been carried through onto the illustrative website. ASPECT focused on the business strengths to give an alternative navigation on this distinctive site at www.atmresearch.com
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ASPECT has created a new website for the Opportunity Group, which combines a number of engineering and technology driven companies. One of the companies, Seal Engineering, has also had a brand refinement and new head office/factory signage designed and manufactured by ASPECT. We created an individual website for Seal to showcase their diverse industrial expertise.
Visit
www.sealengineering.co.uk
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Brand New Brands
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This is just a selection of the brands ASPECT has created for clients big and small over the last few months. Whether you are starting up on your own or need to re position a large established company, a quality brand image is the most effective piece of marketing you will ever have. From competitor analysis, customer surveys and swot analysis, ASPECT will deliver all the market knowledge needed to ensure our design team create a great ID to re position your business for growth.
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Gelder Harvey Website
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Gelder Harvey Architects increased their profile with a website showcasing their diverse portfolio.
www.gelderharvey.co.uk
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TWP Database
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Working with women at risk of offending, the Together Women Project needed a database to record client information, monitor service offerings and manage
inter-agency provision. ASPECT has created a bespoke solution that exactly meets the requirements of TWP with features including access privileges. The database has become a valuable tool for TWP and the system is currently being rolled out in other TWP areas.
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