You want to reach your target audience by email to generate more enquiries, but you don't want to send spam and you do want results! So how do create the right balance between direct spam and effective communications?
ASPECT's approach is to develop your email campaign as a mini campaign within your marketing strategy, we'll work with you to identify the message, how to attract visitors, how to increase the number of opened mail ,and how to get a great response. By working with our team on your plan we'll deliver for you a really effective campaign
This service includes:
- Developing your message
- Designing, photographing & copywriting the campaign
- Developing the emailers, this includes the email its self, the supporting information, for example leading to a web
site so you can be drawn to a particular service
- Sending to the email list - we can send these out in batches to measure response, if we wish to re-direct the
mailing message as it's sent this can be refined as we are running the campaign. Making this service much more
adaptable and flexible that a hard copy mailing
- Recording your response
- The number of received mails
- The number of opens
- The number of click throughs to links
- The number of enquiries (or what ever your desired response)
- Reviewing the results of the campaign and adjusting and refining for the next campaign.
To discuss creating your email campaign call us to talk through your objectives, from this we will present you proposals to decide if this is how you want to run your next campaign.